Why Vitamin Shoppe Could Continue BOPIS Curbside And Contactless Payment Well Beyond COVID 19

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Like other essential retailers, Vitamin Shoppe had to quickly ramp up services like BOPIS, curbside pickup and contactless payment processes to continue serving its customers. According to COO Andrew Laudato, the company had a head start thanks to its existing embrace of technology. He also shared how purchase patterns, including an early spike in immunity support products, tracked tje ways consumer attitudes have changed as the pandemic has progressed.

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