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Ambev Pioneers in Diverting from its Core Business to Produce Hand Sanitizers to be Donated to Hospitals Amidst the Coronavirus (COVID -19) Pandemic

BARRA DO PIRAI, BRAZIL – MARCH 31: Detail of a beer bottles inside of Ambev’s Barra do Pirai Brewery … [+] on March 31, 2020 in Barra do Pirai, Brazil. Ambev is producing hand sanitizers using ethanol extracted from its Barra do Pirai Brewery. Ambev is completing the hand sanitizer production with a partner company, AGE do Brasil, which provides the carbopol (to be mixed with the ethanol) and the work force for the process to be completed. In AGE’s factory the final product is bottled and labeled; picked up by Ambev’s trucks and taken to its distribution center. The hand sanitizers produced by Ambev have been donated to hospitals in Rio de Janeiro and Sao Paulo. Ambev was born in 1999 from the merger between the centenarians ‘Cervejaria Brahma’ and ‘Companhia Antarctica’. Interbrew from Belgium and Ambev merged to create InBev. Belgium-Brazilian InBev acquired Anheuser-Busch from the United States creating the world biggest brewer. (Photo by Buda Mendes/Getty Images)

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The pandemic has us all potentially drinking a little more. It’s also created a pretty awful situation for a lot of the breweries whose products we’re consuming in perhaps larger-than-normal amounts.

Craft breweries in the United States have announced a 65% drop in sales since the start of the COVID-19 pandemic two months ago. Many breweries have had to layoff or furlough their staff, and 46% of breweries have reported that they can only exist another 1-3 months under the current conditions.

Earlier this month the Brewer’s Association launched the “Believe in Beer” fund to help some of those breweries. From now until May 17th, individuals can contribute to a GoFundMe that will then be distributed to breweries that need funds to keep going.

“This is a very challenging time for breweries and their livelihoods are at risk. We hope creating this relief fund with Bottleshare will provide an answer to the most common question beer lovers have been asking during this unprecedented time: ‘How can I help?’” said Bob Pease, president and CEO, Brewers Association said in a statement.

“The craft beer community is rooted in collaboration and philanthropy, and now is our chance to come together and give back to our most vulnerable breweries.”

One of the easiest ways to give back is to simply purchase that beer directly from the source rather than from a third party.

Breweries will always make more on the sale of a beer if you buy it directly from them rather than at your local grocery store. While that shelf space at the store is certainly important, right now when many of those breweries are facing the possibility of having to close their doors, getting that cash in their pocket sooner rather than later is ideal.

The majority of the more than 8,000 breweries in the United States are independent.

To help those breweries connect with beer lovers, CraftBeer.com has created a list of local breweries that are open, as well as what they can offer you.

You’re not going to find a beer list, but you will find information about what hours they might be operating and whether or not they’re offering things like delivery or curbside pickup.

Each listing also has a link to the brewery’s website as well as links to call and email them.

If you’re planning on buying some beer this weekend, it’s worth checking out the list to see if there’s a spot near you where you can go support a local brewery directly rather than battling the crowds at your local supermarket or liquor store.

Chances are good that your shopping experience will be a lot better buying directly from the brewery and you’ll be able to help them out in the process.

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Ben Waldschmidt

By Ben

Hello Everyone! My name is Ben. I have been in the online marketing business as well as retail management for over 25 years. Married to the most wonderful woman in the world! 2 beautiful kids who bring joy to my life every day!

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