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SAN FRANCISCO, March 31, 2021 / PRNewswire / – Raydiant, the leading platform for digital signage and experience management, has released the results of its State of BOPIS 2021 report.
The report surveyed 1,000 US consumers too January 18, 2021, with the aim of better understanding consumer experiences with online in-store pickup solutions.
Bobby Marhamat, Raydiant CEO: “Consumer behavior and expectations have changed dramatically over the past year and brick and mortar retailers will have to adapt to survive and thrive in the years to come. BOPIS is a great way to give consumers that what you want.” by providing a more seamless on-site experience “.
Most important findings
Most consumers have used BOPIS. 75.4% of those surveyed have used BOPIS at least once.
Consumers use BOPIS repeatedly. More than 56% of the respondents used BOPIS 6 times or more in the past year, 8.2% of them use BOPIS 20 times or more.
Roadside pick-up could improve your BOPIS offering. 34.3% of the respondents stated that they would use the BOPIS options more often if the dealer brought items into their vehicle.
BOPIS has to be efficient. Queuing to collect items is a major distraction for consumers buying items online and in-store for pickup.
To download a full copy of the report, please click HERE
Raydiant’s Experience Management Platform enables companies to build strong, lasting relationships with their employees and customers by helping them create memorable, interactive experiences both on-site and in the workplace. Their easy-to-use, plug-and-play cloud-based solution enables Raydiant customers to create, manage and scale experiences in 1 or 100,000 locations anytime, anywhere. Raydiant was founded in April 2017 and is backed by well-known investors including Bloomberg Beta, Lerer Hippeau, Transmedia Capital, 8VC, Atomic Ventures and Ron Conway. Please visit https://raydiant.com for more information
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